It's not the cheapest company that gets the job
Moneypenny's own research puts it plainly: about 7 in 10 consumers choose the business that responds first — not the cheapest, not the one with the most reviews. (Source: Moneypenny consumer research, checked 17 Sep 2026.)
Why voicemail loses the job
When a tree comes down or starts leaning, homeowners don't shop. They call. If your line goes to voicemail, most of them are calling the next name on the list. A missed call during a job isn't a missed ring — it's a missed customer, most of the time for good.
ServiceTitan's own booking data backs this up, and the number is worse after hours: small shops book about 26% of the calls that come in during the day, but that falls to about 9% after 6pm — fewer than one call in ten. Large shops see the same drop, 61% down to 21%. (Source: ServiceTitan, Data Report: Average Call Booking Rates, based on 3,000+ trade businesses, checked 18 Sep 2026.)
What actually fixes it
A line that picks up 24/7, sounds like a person, and knows your services and your service area. It books the estimate on your calendar and texts you the address. Urgent calls get handed to you, live. You see every call summarized the next morning. See the full breakdown on the Services page.
See how fast you answer
Check how your business shows up right now, or see what it costs to never miss another call.